Sure, I could have gone somewhere cheaper – but this was my oasis – after all for an hour massage may seem expensive in SE Asia – but it’s still a bargain to me!
The treatments were done all very well and the service was good – it was shat you would expect from a ‘western spa’ – not really Vietnam. After my massage I sat in the little lounge room having my complimentary tea and custard and one of the young girls named Lien came up to me and asked me where I was from.
After years of stealing the show after the fact from the good people at HBO, we were finally doing the so-called right thing.
But there was something slightly off about the experience as well: the episode seemed shorter than it should have been, with slightly less violence and nudity than we'd come to expect.
Uniqlo later officially denied this, although the publicity that the video brought the brand was certainly very welcome.
Other brands, in particular H&M and Zara made efforts to jump on the bandwagon with witty posts.
(Warning: this article contains season five spoilers.)This time last year, I wrote a short piece about the hoops through which expats on the South Atlantic island of Saint Helena were forced to jump in order to watch Game of Thrones' fourth season.There was wide skepticism among the general public about the validity of the video.With many suspecting it to be a deliberate set up by Uniqlo to market their brand.There, where cable television was all but unheard of and internet download speeds dragged interminably, piracy seemed somehow less piratic than it did necessary, not only to assuage the expats' fandom, but also their desire to feel some connection to home and to the rest of the world.These hoops seemed not to exist in Vietnam, where I found myself living on the eve of the fifth season's premiere.I asked other travelers in the hotel if they had a similiar picture in their bathroom and they all said no – just a picture of flowers.